Surge in number of health-conscious people, increase in consumption of probiotic drinks, and rise in demand from elderly population for its better taste and ease of consumption drive the growth of the liquid dietary supplements market. However, strict rules and regulations by governments hinder the market growth. On the other hand, rise in R&D activities for bringing better liquid supplements for various nutritional deficiencies present new opportunities in the coming years.
Healthy aging and proactive consumption of nutritional interventions and increase in adoption of RTD (Ready-to-Drink) dietary supplements drive the growth of the global liquid dietary supplements market. On the other hand, stringent rules and regulations restrain the growth to some extent. However, high growth potential in emerging markets is expected to create lucrative opportunities in the industry.
Covid-19 scenario-
- The outbreak of the pandemic led to closure of manufacturing operations and the production of dietary products faced disruptions in the supply chain, thereby affecting the liquid dietary supplements market negatively during the first phase of the lockdown.
- On the other hand, the fact that mineral and vitamin supplements have proved to be quite effective in boosting the immunity of individuals has impacted the market positively.
North America to remain lucrative by 2027-
Based on geography, North America held the major share in 2019, generating nearly two-fifths of the global liquid dietary supplements market. The same region would also manifest the fastest CAGR of 4.4% during the forecast period, due to increase in incidences diabetes, obesity, joint & muscle pain, and high blood pressure in the region.
Key players in the industry-
- Bayer
- Herbalife International
- Koninklijke DSM
- BASF
- Liquid Health, Inc.
- Glanbia
- DuPont Nutrition & Biosciences
- GlaxoSmithKline
- Amway
- Abbott Laboratories
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